SOCIAL MEDIA MARKETING
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is the use of social media platforms to connect with your audience to build your product, increase sales, and drive website traffic. This involves publishing good content on your social media profiles, listening to and engaging your followers, analyzing your results, and using social media ads.
With the power of popular social media sites, the brands can deliver their brand voice and connect with their audiences. But it isn’t as easy as it sounds. Social media marketing requires an effective strategy built upon business goals and vision.
Is Social Media Marketing Important?
Well, Social media marketing plays an important role in the development of business. Here are the reasons why social media marketing is important these days.
- Increase Brand Awareness
- Drive Traffic
- Generate leads and customers
- Regular interaction with your target audience
PLATFORMS FOR SOCIAL MEDIA MARKETING
Here we are discussing top social media marketing platforms used for different types of businesses and including Facebook, Twitter, Instagram, Pinterest, Youtube, Linked In, and Snapchat. These social media sites have users belonging to different generations having unique behaviors. So you have to design your content around the likes and dislikes of your target audience. Here we are giving you a quick overview of each platform
HOW TO CREATE YOUR OWN SOCIAL MEDIA STRATEGY
KNOW YOUR AUDIENCE VERY WELL
FINALIZING YOUR SOCIAL MEDIA PLATFORMS
After knowing the age, demographics, likes, and dislikes of your audience you might be able to determine on which social media platform your audience is spending most of the time. Then you will determine the social platform on which you will be marketing.
“It’s important to be where your audience of potential customers is today, and where they might be tomorrow,” said Andrew Delaney, former social media marketing manager at HubSpot. “It’s better to be ahead of the curve than behind.“
For example, if you are selling newborn baby clothes then your target audience is young mothers or mothers to be which primarily belongs to millennials. An ideal platform for advertising for young millennial mothers is Instagram and Pinterest which is famous for their strong visual content.
KEEP A TRACK OF YOUR SOCIAL MEDIA ANALYTICS
Keep a track of your social media insights and readjust your content accordingly.No matter what industry you belong to, make sure your strategy must be data-driven. A strategy formed after analyzing data determines the success of your social media marketing strategy.
An important tool you can use for this purpose is Google Analytics, it will enable you to adapt or evolve your most efficient social media marketing and also to brush off your content that is not performing well.
And also not forget to attach tags to your campaigns so you can monitor their performance.
KNOW YOUR COMPETITORS VERY WELL
A social media competitor analysis can help you to stay ahead of the competition and spot new opportunities. By analysis of your competitor, you can find out their strength and weaknesses and compare them to your own. Comparing your results among the big brands in your industry can help you to identify new growth opportunities and strategies that are not working well as they should be.
CREATE FRESH AND ENGAGING CONTENT
If you want to make sure that your brand stands out from the crowd and that your audience can connect with you, you must create fresh and engaging content. Engaging content is a piece of text that appeals to your audience and grasps their attention in the blink of an eye and makes them curious to know more about your brand. It is not a piece of cake to form engaging content, it is a process of continuous research, hard work, and brainstorming process.
Here is how to create a worthy content:
1-Know Your Audience
2-TELL A Story
3-Create Content With Intent
4-Lean into Your Strengths
5-Create Content That’s Valuable For Your Customer
6-Connect With Your Audience Emotionally
ORGANIZE YOUR SOCIAL MEDIA CONTENT CALENDAR
Running a good social media campaign requires a bit of strategy and a lot of organization, this seems to be a tiring task to post and schedule posts daily. A social media ccontent calendar is a plan that is used to plan and schedule your content in advance among different social media platforms. It helps you to stay organized and saves time by planning out a month of content in one go. With the help of a content calendar, you can craft a customized message according to the need of the social media platforms and audience. This also helps you to keep track of the performance of posts and learn from both your success and mistakes. There are so many social media content schedulers that make your life easy but if you are just starting out, spreadsheets are workable solutions.